3.0 Recurring Factors That Help with the Success of a Corporate Blog

posted: November 2, 2006 2:08 AM

During the course of the study, it became apparent rather quickly that the measurement of success for a blog is dependent on the goals and objectives of each corporate blogger.  What is success for one blogger may not be success for another.  In addition to the many factors of success we discovered in Section Two, we discovered a number of recurring factors described by most bloggers in their interviews.  The research teams identified five factors that we believe a company should incorporate into their blog, or at the very least consider these factors in order for a blog to have some chance of success. Those five factors include:

The team discovered that the recurring five factors can be used as a yardstick for measuring the success of a blog.  Using the blogger interviews as a starting point, we explored each of the five themes as a way to gain success for a corporate blog.

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