2.0 Summaries Of Blogger Statements In Relation To Blog Success Questions

posted: November 2, 2006 3:04 AM

We asked the following questions to understand what a company needs to do to develop a successful corporate blog:

  1. How does the set up of a blog contribute to a blog’s success?

  2. What is it about how you blog that makes the blog a success?

  3. What is it about the content on a blog that makes a blog success?  

To answer each of the three questions, we identified a number of practical tips or factors from the blogger interviews that describe the steps a company might take to develop a successful corporate blog. One or more blogger statements were excerpted from the blogger case studies to provide examples for each of the tips, and they were organized by the three questions.

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