Interview Questions Archive

2.0 Summaries Of Blogger Statements In Relation To Blog Success Questions

posted: November 2, 2006 3:04 AM

We asked the following questions to understand what a company needs to do to develop a successful corporate blog:

  1. How does the set up of a blog contribute to a blog’s success?

  2. What is it about how you blog that makes the blog a success?

  3. What is it about the content on a blog that makes a blog success?  

To answer each of the three questions, we identified a number of practical tips or factors from the blogger interviews that describe the steps a company might take to develop a successful corporate blog. One or more blogger statements were excerpted from the blogger case studies to provide examples for each of the tips, and they were organized by the three questions.

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Appendix 2.0 Interview Questions

posted: October 28, 2006 7:30 PM

John Cass and Dr. Walter Carl developed the interview questions initially.  The questions were then provided to the student’s of Dr. Carl’s Advanced Organizational Communication class.  The students discussed each question, made suggested edits, and added several questions based on their interests.  Below are the questions the Dr. Carl’s student’s asked of the bloggers during the spring semester:

  1. What are the factors that determined your company’s decision to blog?
  2. Do you feel there is a “right” kind of person to blog in your industry? If not, why not? If so, what characteristics, role and experience make up the right kind of person?
  3. Describe the sequence of events that have occurred in the development for your company's corporate blogging efforts.
  4. What factors contributed to the eventual success of your blog? Describe how each factor helped to make your blog a success.
  5. Was blogger outreach important for the success of your blog? If so explain how?
  6. How did other bloggers in your industry contribute to the eventual success of your blog, if at all?
  7. Describe the content that generates the most comments and traffic on your blog? Please describe the content in terms of industry related, personal, or off-topic. Please provide examples of posts that produced a lot of trackbacks, links and comments. Why do you think these posts were so successful in generating such audience interest?
  8. A lot of people in the blogging community praise blogs for the level of transparency they offer. What do you think makes a blog transparent? Which of the following do you allow on your blog?
    1. Comments?
    2. Trackbacks?
    3. Critical comments?
  9. How do you determine the content of the posts on your blog? And were you developing the same sort of content when you first started blogging? If there was a change in content on your blog overtime, what was the progression of change, and what were the reasons for the progression?
  10. Based on your experiences, what advice would you give to a company making the decision about whether or not they should blog?
  11. Is there anything else you think we should know in order to better understand what makes for a successful blog and what companies should do in order to start blogging?

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