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SuccessFactors, Max Goldman
posted: October 28, 2006 7:45 PM
1.1.20 Company: SuccessFactors
Blogger: Max Goldman
Student Interviewer: Kennie Swanson
Blog: http://blogs.successfactors.com/workforce-performance/
Max Goldman is Product Marketing Manager and blogger for Success Factors. The company provides web-based integrated talent management software solutions to help organizations align, develop, motivate and retain their employees.
Max told us that the blog was started as a way to reach members of the HR community and he said "Really there's just a handful of people that are participating in the conversation and to the extent that’s possible I’ve reached out to those people."
Speaking on what skills and expertise one needs to make a good blogger, Max said, "The only consideration as to who should be a corporate blogger is good judgment." Max said a company has to walk the line between revealing private and public information.
According to Max, his company looks at unique numbers, page views, and the Technorati rank of the blog as measures of success for the blog. Max also attempts to participate in conversations about his industry in the blogosphere, Max sees blogging as one way to achieve their goals for traffic and ranking in the industry.
Max thought that persistence is very important in order to be a successful blogger, but you also need the patience to continue blogging, as a company will never know what will attract their audience’s attention and what will not. Max described how each communication with another blogger helps to build a stronger relationship that shifts perceptions about a company positively over time.
Max stays on topic about the HR industry in his blog and avoids posting personal issues because his audience would not be interested, although he has shifted from a reporting posture to an opinion posture with his blog.
According to Max, the fundamental underpinnings of the blogosphere are about conversation and dialogue. Anything you can do to enhance that dialogue will help both the conversation and the corporate blogger who is involved in the conversation.
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» Appendix 1.0 Corporate Blogger Interview Summaries from Blogging Success Study
Each student interviewed two corporate bloggers in a recorded session. Each student transcribed one interview for course credit; the remaining interviews were transcribed by Megan Dickinson of Backbone Media, Inc. Rather than provide ... [Read More]
Tracked on November 3, 2006 9:59 PM