Paperback Bazaar, Greg Chick

posted: October 28, 2006 9:48 PM

1.1.16 Company: Paperback Bazaar

Blogger: Ralph Wayne
Student Interviewer: Greg Chick
Blog: No longer working.

Ralph started his blog because he looked at forums in the comic book industry and discovered that many forums did not get a lot of participation.  He thought a blog would help promote his company without the need for much participation initially.

Discussing the issue of commenting Ralph described what generates the most comments on his blog, "We pick the content that will annoy people the most.” “One example is this week we were arguing about the new Batman comics, where everyone hates it but they keep buying it.  It would be like arguing about the new King Kong movie if you were a movie store."

Ralph went on to say "If they are going to blog they need something interesting to blog about and something that will get conversation going.  If you ask them how they feel about something, that’s not going to get a reaction from people.  If you get down there and say you hate this comic book it is the worst thing ever written you will get some reply to that.  You have to be entertaining. The web is either advertising or entertaining.  You have to give them a reason to be there."

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