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Mississippi Hospital Association, Shawn Lea
posted: October 28, 2006 9:55 PM
1.1.14 Company: Mississippi Hospital Association
Blogger: Shawn Lea
Student Interviewer: Amanda Nastari
Blogs: http://mhanewsnow.typepad.com/aroundthestate/, http://mhanewsnow.typepad.com/, and http://mhanewsnow.typepad.com/thebigpicture.
Shawn Lea runs the blog for the Mississippi Hospital Association, a blog about hospitals and hospital employees in the news around the state of Mississippi.
Shawn started to blog because the Association had an electronic newsletter, and by putting the electronic newsletter on a blog it was easier to search the content. Each article became a blog post. Shawn also wanted to blog to post photos on the web. Shawn’s focus of her blog is about sharing information with members.
According to Shawn, she does not spend very much time commenting on other blogs. Shawn thought that was due to the nature of her association's audience, hospital members in the state of Mississippi. Associations have built in audiences and so don’t need to search for readers as much as a stand-alone blog with no affiliation. That’s the reason Shawn does not spend very much time commenting on other blogs.
Shawn also writes a related marketing blog about nonprofit marketing, she has more comments generated on that blog, where the content relates to issues affecting associations and trends with non-profit associations. The more personalized the post on her personal blog the more comments she receives.
Discussing the benefits of blogs, Shawn said, "Look at things you already have internally that could be better served as a blog. Things that if they used on a blog they could get better rankings on search engines and easier search capabilities, where readers and members can find news much more easily."
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» Appendix 1.0 Corporate Blogger Interview Summaries from Blogging Success Study
Each student interviewed two corporate bloggers in a recorded session. Each student transcribed one interview for course credit; the remaining interviews were transcribed by Megan Dickinson of Backbone Media, Inc. Rather than provide ... [Read More]
Tracked on November 3, 2006 9:59 PM