Successful Blogs from the study

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Landfair Furniture, Mike Landfair

posted: October 28, 2006 10:26 PM

1.1.10 Company: Landfair Furniture

Blogger: Mike Landfair
Student Interviewer: Melissa Buckely
Blog: http://landfairfurniture.blogspot.com

Mike Landfair is the husband of Beverly Landfair, the owner of Landfair Furniture, a retail and wholesale furniture store in Portland, Oregon.

Mike described success for his blog, “To measure success for the blog I need to see traffic increase overtime. I want to hear some buzz about the blog, demonstrated by increased traffic into our bricks and mortar store. If you look at the blog you can see that publications have come in and interviewed us, so that message is getting out to people outside of our area. We have some ads on there, so that is an indicator that I am doing a good job if the revenues from the ads are helping. I think the top one though is traffic.”

Mike initially found it difficult to find other blogs to comment on in his own industry, the interior design industry. He happens to write about an industry where currently there are few blogs, so he does not have much opportunity to comment on topics he covers on his own blog on other blogs. Mike explained that, “The articles that I have pulled up that are getting a lot of traffic are about design, as well as the interviews with designers. Those have been popular, and I plan to do more of those I just posted a list of the top designers for 2005, so I will be doing interviews for that. I think those are popular too. On the other side I have seen some off-topic visits to posts with pictures. “I think most people are coming to the site for information about design.”

Mike reads a lot of books and magazines about his industry to develop content for the blog. He tries to give an overview of what the leading designers in the industry are thinking at the moment. Mike has moved away from promoting national designers to local designers. He thought that to develop a successful blog you have to blog frequently.