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Blogger: Jeremy Pepper
posted: October 28, 2006 9:43 PM
1.1.17 Blogger: Jeremy Pepper
Student Interviewer: AnneMarie Martel
Blog: http://pop-pr.blogspot.com/
Jeremy Pepper is one of the earliest PR bloggers in the US market. He started his Pop PR blog when he started his own PR agency. Now working for a larger agency he continues to write his personal blog.
Jeremy thinks that any company can blog, but a company needs to have either the right person or the right corporate culture. Jeremy went on to describe how Robert Scoble of Microsoft has really changed the impression of the company among its customers. Jeremy said, "I can say without any issue that Robert Scoble has given Microsoft a friendly persona out there on the Internet. He’s given a face to the organization that’s different than Steve Balmer or Bill Gates. He’s made it warm and fuzzy. It’s no longer the evil empire. It’s just, “Oh this is the company Scoble works for!” It’s – It helps take off the taint that the company has had." Jeremy went on to say, "He (Scoble) doesn’t talk about Microsoft all that much, but he is known as a Microsoft blogger."
Discussing the issue of what makes his blog successful, Jeremy said, “I think what draws the attention to my blog is my honesty.” And went onto say, “People know that I’m not going to sugarcoat anything. That I’m going to be out there. I’m going to be honest. I’m going to say what I’m thinking.”
Jeremy stated that that bloggers have to conduct a conversation with their audience, and that it’s important to reply to people who comment on a blog, to comment on other blogs, but not to comment for the sake for commenting, only when it fits in with a conversation.
Jeremy discussed how he thought that bloggers in the PR community should focus their blogging efforts on helping the PR community to improve their community. Jeremy thought that to be successful in blogging takes a lot of time and a thick skin and some passion.
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» Appendix 1.0 Corporate Blogger Interview Summaries from Blogging Success Study
Each student interviewed two corporate bloggers in a recorded session. Each student transcribed one interview for course credit; the remaining interviews were transcribed by Megan Dickinson of Backbone Media, Inc. Rather than provide ... [Read More]
Tracked on November 3, 2006 9:59 PM