Appendix 3.0 Authors & Bios

posted: October 28, 2006 5:58 PM

3.1 Lead Authors

John Cass - Backbone Media, Inc.
Dr. Walter Carl – Northeastern University

3.2 Student Interviewers and transcribers

Melissa Buckley
Greg Chick
Krista Grosser
Leah Hyland
Amanda Johnsen
Annmarie Martel
Amanda Nastari
Krystle Randall
Laura Stevenson
Kennie Swanson

3.3 Backbone Media, Inc. Transcription & Editing

Stephen Turcotte
Megan Dickinson
Kristine Munroe
Dave Alpert

3.4 Northeastern University Editing

Jenn Oles

3.5 Lead Author Bios 

Walter J. Carl, Ph.D. – Assistant Professor, Department of Communication
Studies, Northeastern University

Dr. Walter Carl conducts research and teaches in the areas of interpersonal and organizational communication. His research explores how organizations effectively and ethically manage their stakeholders’ word-of-mouth communication through an understanding of the similarities and differences between everyday and institutional WOM practices. His manuscript entitled “What’s All The Buzz About? Everyday Communication and the Relational Basis of Word-of-Mouth and Buzz Marketing Practices” was recently published in Management Communication Quarterly (2006, Volume 19, Issue 4) and his research report “To Tell Or Not To Tell? Assessing the Practical Effects of Disclosure for Word-of-Mouth Marketing Agents and Their Conversational Partners” was the first academic-industry collaboration that revealed how honest disclosure of participation in organized WOM marketing programs is not only ethically sound but also has practical business benefits. Dr. Carl is an active member on the Word-of-Mouth Marketing Association’s (WOMMA) Advisory Board, co-chair of their Research and Metrics Council where he leads the workgroup editing Volume 2 of the research book entitled Measuring Word-of-Mouth, and was on the drafting committee for the WOMMA Terminology Framework, the first set of industry standards for researching and measuring WOM marketing. Dr. Carl also consults with companies on how to build WOM principles into their business practices. He received his Ph.D. from the University of Iowa and his master’s degree from the University of North Carolina at Chapel Hill.

Home Page: http://www.waltercarl.neu.edu
Word-of-Mouth Communication Study Blog: http://www.wom-study.blogspot.com

John Cass – Marketing & PR blogger

John lives in Boston, Massachusetts with his wife Karin. He has held senior positions in marketing and PR for a number of companies. John moved to California from the United Kingdom in 1992, and has a B.A. from Leicester Polytechnic in the United Kingdom.

He is Immediate Past President of the Boston Chapter of the American Marketing Association. John is also a research fellow with the Society of New Communications Research.

Personal Blog: http://pr.typepad.com

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