Search Engine Strategies Archive


A promising week for a new corporate blogging service

Have you ever launched a product or service before? It's a lot of fun and it's also a bit scary. I think it must be like a rocket scientist waiting to see their rocket clear the launch pad. It's also like showing your baby to the world for the first time. That's what it's been like for us this week here at the Search Engine Strategies conference in New York. Tuesday was our official launch day and I have to say it was a big success. By that I mean, our brand new trade show booth looked great, all of our materials were ready, we had a great location and we got lots of leads and positive feedback.

The Backbone Media / Scout corporate blogging team - left to right - Steven Abramowitz, Kristine Munroe, Stephen Turcotte, Olga Krivchenko, John Cass

The trade show floor opened at 9 and by 10:30 there was a sea of people at our booth speaking with my team and I and offering very positive feedback about our little baby. That morning was the peak of the traffic but throughout the show, we had a steady stream of marketers, advertisers and bloggers coming to the booth, to pick up our brochure, our corporate blogging tips and to understand what SCOUT is all about.

Robert Scoble

A couple of special moments happened during the first day. Robert Scoble stopped by our booth to check out SCOUT. We talked about SCOUT, and about the need for blogging to be strategic, and about blogging challenging the very psyche and culture of an organization. Robert connected it with a section of the book he wrote with Shel Israel titled Naked Conversations. There is a section of the book that talks about poking at the corporate membrane. Robert stayed and chatted for a while. Luckily, we had an IRiver and a digital camera handy and we were able to capture the moment. The team and I have been developing what we believe is a realistic and achievable approach to successful blogging for quite some time. It was very gratifying to hear some positive feedback from a legend in the industry.

Constantin Basturea and John Cass

Later in the day we were also visited by Constantin Basturea. It was also an honor to meet Constantin in person. John Cass is a huge fan, and they went on talking for quite a while.

Stephan Spencer and Adrian Courtenay

Another blogging advocate that I admire, Stephan Spencer, stopped in to say 'hello' along with one of his blogging clients, Adrian Courteny, Founder and CEO of DM News and co-author of the DM News Blog.

Feeling good about the lift off. It was a fun and exciting week.

Tags:
Filed under: Search Engine Strategies

Posted by Stephen Turcotte on March 1, 2006 9:30 AM | | Comments (0) | TrackBacks (0)

Scout Launches Today At The Search Engine Strategies Conference In New York

We launched the Scout Corporate blogging service today at the Search Engine Strategies Conference in New York. Backbone Media is ten years old this February, so it only seems fitting that Stephen Turcotte, the President and founder of Backbone Media, Inc. launch Backbone`s blogging service at the SES Conference. In 1996 there was not very much of a search business, and Backbone was an early pioneer in the search industry.

I worked with Stephen Turcotte over the summer on the Backbone Corporate blogging Survey in an effort to demonstrate the value of corporate blogging. After conducting the study Stephen came up with the idea that having enough time is the issue in blogging. And that if a company was going to have the time to blog a company would really need help in learning how to become a really effective blogger and have the type of reports that provided a good analysis of their industry. Scout will provide both analysis of a company`s blog community through Scout intelligence reports and the training on how to blog effectively.

Scout is a combination of blogging, PR and SEO strategies, all with the aim of giving our client`s the ability to be effective corporate bloggers. Scout`s primary focus is on giving our clients the tools to become effective bloggers, rather than blogging for the client.

This Scout blogging blog will be Backbone`s product development blog, we will look for feedback and ideas from peers and customers in the industry on the Scout service, as well as providing content related to corporate blogging.

Tags:
Filed under: Search Engine Strategies

Posted by on February 27, 2006 2:13 AM | | Comments (0) | TrackBacks (1)

Blogging is Like a Big Networking Party

Hi Folks and welcome to the Scout Blog. I'm happy that you dropped by.

I'm coming to you from the Search Engine Strategies Conference at the New York Hilton. The Backbone SEO team and I are here at the show to have some interesting conversations with great people. Yes, we're also here to launch our new corporate blogging service called SCOUT. I feel like we should smash a bottle or something. That's probably not a good idea since this laptop isn't covered for that kind of damage.

We are off to a fun start. Lot's of familiar faces jetting around the Hilton. The crew and I spent some time in the lounge tonight and we had a smashing time catching it up with some of our SEM professional friends from past years.

I had a lucky encounter with "the Red Headed Irish SEO Lady". Now that we've been formally introduced, I can tell you that her real name is Fionn Downhill and she is non other than the the Chief Executive Officer and President of Elixir Systems. We had a lovely chat about some of the work she is doing with SEMPO. This encounter is an example of blogs connecting people. Or was it SES that connected us. I don't know. It's late and I need to wake up in four hours for the beginning of the conference.

I'm just so excited about what blogging means for business. On the way in from Boston, I noticed several AT&T billboards that had the word "blogging delivered". As more and more business leaders and thinkers have started blogging, the internet has become a huge cocktail party where you, Mr or Ms. Businessperson can can listen in or join into the conversations that are within the context of your business interests. I'll check back in later.

Tags:
Filed under: Search Engine Strategies

Posted by Stephen Turcotte on February 27, 2006 1:21 AM | | Comments (2) | TrackBacks (0)