Business Blogging Research and Resources
- Northeastern University and Backbone Media Blogging Success Study
- Corporate Guidelines for Using Blogs and Forums
- Get The Blogging Strategy 101
- Tips On Successful Blogging
- Visit the SCOUT Blog
- 2005 Blogging Survey Is Corporate Blogging Worth the Hype?
Recent Blog Posts
- Social Media Engagement Correlates To financial Performance
- When Mixing Business with Twitter and Facebook Remember What Mom Always Says
- Scout Launches Just Venting, New Corporate Blog for Goodway Technologies
- PRSA to hold Digital Impact Summit in New York
- Scout Blogging and SEO Client Destined for Mega-Millions According to Donny Deutch
- Scout Launches New Corporate blog for Carlisle Wide Plank Floors
- Reflections on our Second Year as a Strategic Blogging Service
- Announcing a New Blog for Living Greener and Cleaner
- How Blogging Can Get You Press Coverage
- How can I drive more traffic to my blog?
SCOUT OVERVIEW
At SCOUT, we ask: are you achieving your blogging potential?
While starting a blog is easy, succeeding at blogging is not. Successful blogging is more involved than signing up for a blog and writing posts. You have to research your blogging potential, design a strategy that takes into account your PR and business goals, choose the appropriate blogging platform, understand the fundamentals of Blogger Relations and stay on top of the latest news and discussions in your industry. Only then can you effectively participate in online discussions and create relevant content that will resonate with an audience.
Done well, corporate blogs can generate leads, demonstrate thought leadership, increase visibility and improve search engine rankings for your company. Executed poorly, a blog can have no benefit for your company whatsoever. SCOUT was designed to provide companies with a framework and resources to reach their blogging potential.
SCOUT works with you every step of the way. Let us show you how.
