Business Blogging Research and Resources
- Northeastern University and Backbone Media Blogging Success Study
- Corporate Guidelines for Using Blogs and Forums
- Get The Blogging Strategy 101
- Tips On Successful Blogging
- Visit the SCOUT Blog
- 2005 Blogging Survey Is Corporate Blogging Worth the Hype?
Backbone Media, Inc.
69 Milk Street
Westborough, MA 01581
SCOUT is a Service of Backbone Media, Inc.
SCOUT is Backbone's groundbreaking blog marketing service that enables companies to combine their online public relations, SEO and blogging efforts. The key to successful blogging is strategy, ongoing web monitoring and thoughtful participation across the blogosphere, but many companies lack the internal resources to accomplish all these tasks successfully. That is where SCOUT provides the most value.
Backbone blogging consultants work closely with your company to plan a blogging strategy, identify qualified bloggers, and train bloggers within your company. Daily SCOUT reports provide your bloggers with recommended tasks that will help your company seize the best opportunities for posting, commenting and linking online. Backbone scouts out the opportunities; your bloggers focus on what is most important to you -- your unique voice, your message.
Greater word-of-mouth buzz on- and offline, higher search engine rankings, increased press coverage and superior lead generation are just some of the potential benefits of blogging in a corporate setting. SCOUT helps you get the most benefit from your blogging investment.
About Backbone Media, Inc.
Founded in 1996, Backbone Media, Inc. was one of the first search engine optimization firms. As a pioneer in the field of SEO, Backbone has been helping companies improve search engine rankings, strengthen their web presence and increase Internet marketing ROI for over 10 years. Today, Backbone specializes in search engine marketing, web site design, web site application development and corporate blogging strategies.
Backbone Media, Inc. is headquartered in Waltham, MA. For more information, please visit www.backbonemedia.com.