Scout Launches Just Venting, New Corporate Blog for Goodway Technologies

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Scout and parent company Backbone Media, recently launched Just Venting, our newest client blogging strategy for Goodway Technologies. Goodway is a manufacturer of a wide range of high quality, industrial strength cleaning systems. We named it Just Venting because its content is targeted toward HVAC professionals, building engineers, and facilities managers. These are the folks that make sure your office building, hospital, school or university is clean, not falling apart and being efficiently (cost effectively) heated and cooled.

The businss goal of the blog is introduce new qualified prospects to the Goodway brand by providing useful topical information. As you will see by looking at the blog’s welcome post, and post categories such as Green Buildings & Green Technology and Sick Building Syndrome, our strategy is designed to attract the facilities manager audience by publishing an ongoing series of high quality informative, optimized posts on a strategic set of topics. It’s no accident that these ‘topics’ usually correspond with popular industry keywords.

Check out the site and let us know what you think.

 

Filed under: Blogging Strategy, Blogs Developed By Scout

Posted by Stephen Turcotte on December 5, 2008 5:02 PM | | Comments (0) | TrackBacks (0)

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