SCOUT Corporate Blogging Services

February 2008

Scout Blogging and SEO Client Destined for Mega-Millions According to Donny Deutch

We have reason to celebrate here at Scout this month. One of our clients, Internet startup denim retailer TrueJeans, is getting some mass media recognition for its concept along with its search engine marketing results. Just over a year ago, the folks at TrueJeans hired us to help promote their website and brand with Search Engine Optimization (SEO), Search Engine Marketing Pay-Per Click Campaigns (PPC), and blogging strategy. Over the past year we've been able to achieve some great results by following Backbone's philosophy that the three keys to search engine marketing success are indexability, relevancy and links. For TrueJeans, we optimized their existing website's content and introduced a blog to initiate continually updated, relevant content, and to encourage community awareness, discussion and links from other sites.
 
What prompted this entry in the first place is that TrueJeans has made an appearance on CNBC's popular financial segment "The Big Idea" with Donny Deutsch! Their 'Minute to Millions' interview can be seen below in the video segment included in this post.

For anyone unfamiliar with the show, what happens is this: Donny Deutsch brings in a representative or representatives of a budding business venture. He then pairs them up with a couple of industry experts and, after interviewing the business hopefuls, gives the experts one minute to elaborate on why they think the business will or will not succeed. He asks them such questions as "What do you see as the obstacles for this business?" "Is there an edge here?" "Is this really a 'Big Idea'?" The feedback is important for the guests in moving forward with their business plans, and of course, they get exposure! Happily for TrueJeans, the results were all positive. The experts had some great feedback, and in the end, they got the thumbs up from Donny confirming that TrueJeans' service is definitely a Big Idea.

Donny points out during their mini-interview that they had earned a top-ranking position on Google for the extremely competitive term "jeans", which, in this technological age of fierce online competition, is a major point in their favor. TrueJeans was new to the blogging and SEO scene in January 2007 when we first initiated our services, but by the Summer, we had helped them to reach the top five, then top three, and eventually number one position on organic search rankings in Google for "jeans". This has really helped to bring in a plethora of new business by helping denim shoppers to find their site quickly and easily when searching. 

As one of our original blogging clients, TrueJeans has had a strong vision from the get-go. We couldn't be happier for them throughout their continued success. This is yet another feather in their cap to add to the already growing list of accomplishments including networking with influential bloggers, helping more and more readers find their perfect fit, partnering with the National Eating Disorders Association to combat unhealthy body image, and even traveling to Hollywood to help celebrities find their perfect pair of jeans for TV's Access Hollywood! 

We don't want to take all the credit for their success, of course, but we like to think that the blog has really had a profound impact on the wonderful opportunities that have come their way this past year. Keep up the good work, guys! 

Tags: blogging, corporate blogging success story, donny deutsch, scout blogging services, search engien marketing, seo, true jeans, true jeans donny deutsch, truejeans
Filed under: Blogging Strategy, Blogs Developed By Scout