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January 2008

Scout Launches New Corporate blog for Carlisle Wide Plank Floors

hardwood-surface-logo.jpgI'm pleased to announce the launch of our latest corporate blog, Surface for our client, Carlisle Wide Plank Floors. Carlise is a hardwood flooring company that produces and sells very high quality hardwood floors made from old growth trees and recycled wood.

If you're looking for a great example of a company that's right for blogging, this is it. I mean everyone we've meet at the company from the President down to the receptionist is truly passionate about working at Carlisle, the customers they work with, and especially about the wood. If you don't believe me just watch this video of company President, Don Carlisle talking about the wood.

They have been an amazing client so far providing us with great feedback every step of the way and lots of access to their top sales and customer support people. We used this access to understand the needs and interests of their clients. After speaking with these folks we realized it also makes sense to make them the bloggers because they are the people that the clients most want to speak with.

Our established online marketing goals for the project center around brand awareness and search engine marketing. Together we have developed a strategy to create a discussion with their audience that that goes beyond product centric terms like hardwood flooring wood grains & styles to also delve into more customer centric topics like home decor styles, green living and forestry.

Now that we are past the blog community research design and development phase, the Scout team and I are looking forward to providing Carlisle with daily Scout Reports that help their bloggers key in on topics and keywords that are relevant to our overall marketing strategy. Please check out the blog and let us know what you think.

Tags: blog design, blogging strategy, carlisle wide plank floors, corporate blog, good example, hardwood flooring, new blog
Filed under: Blogs Developed By Scout

Posted by Stephen Turcotte on January 22, 2008 3:07 PM | | Comments (0) | TrackBacks (0)