SCOUT Corporate Blogging Services

Reflections on our Second Year as a Strategic Blogging Service

The holidays are upon us, and things have been picking up here in the Scout office this season! With some new clients getting ready to launch their blogs, and another client’s blog underway, we’ve hardly had time to dedicate to this blog! But that just means that we’ve been busy, and that’s certainly a good thing. Reflecting back on this year, we’re proud to have helped many clients develop blogging and social media strategies.

Appistry. This company helped us to really develop a broad understanding of what’s happening out there in the most deep-rooted industry of blogging - technology. Since technology experts were the first ones taking advantage of the Internet, it only makes sense that they were also the first ones to blog. While social media and blogging has certainly evolved over the years, we found that there’s a very rich network of blogs and other social media outlets dedicated to the sharing of technological knowledge, from Java programming tips and tricks, to the more business-oriented strategies for upper level IT managers and CIOs. Appistry develops a product that they have entitled "application fabrics", which offer clients with ways to ensure their data is safe, secure, and accessible. We found ourselves plunged into forums and blogs stretching from Microsoft to Apple, Sun Microsystems to freelance coding enthusiasts. We’re grateful to this client for helping to expand our realm of knowledge not only of these technological concepts, but of the audience and participators in technology-driven social media.

TrueJeans. TrueJeans has provided us with a glimpse into another very active social media community - fashion. As a new company breaking into business by offering an online tool to help men and women find the ‘perfect fitting jeans’, TrueJeans has an edge to offer in an extremely competitive, cutthroat industry. Through our research for TrueJeans, we’ve been exposed to the many different faces of fashion in blogging and social media. We’ve found that forums are not only constantly populated with bargain hunters and upscale fashionistas, but with men looking for a great fit as well! Blogs are brimming with celebrity style reports and online coupons. There are fashion shows and behind the scenes fashion interviews on YouTube. For TrueJeans, launching their blog has really been a window to their customers. It’s helped them to stay on top of the latest trends as well as make their voice heard about social issues like Dove’s Campaign for Real Beauty, and TrueJeans’ recent partnership with the National Eating Disorder Association to help women be aware of these diseases and learn to embrace their bodies-both efforts of which we at Scout are proud to be a part of.

Spherion. As one of the top employers in America, and North America’s 6^th largest staffing firm, Spherion is no stranger to connecting to people and finding out what their strengths are. We were delighted to be able to provide a way to further reach out to their audience - prospective job applicants, companies looking to hire, retirees, recent college grads, really anybody looking for, leaving, or currently at a job. Through our research for and communication with Spherion, we discovered that the development of their blog, The Big Time, was just what people were looking for. More and more people are turning to the Web for advice and knowledge, just as more and more people are turning to the Web for job postings and business communication. By exploring these areas of the blogosphere and forums, we were able to provide Spherion with the advice needed to establish an authoritative career blog.

In addition to these ‘big three’, we’ve also helped a medical device company monitor medical forums, and a market research firm develop a strong strategy should they decide to venture into corporate blogging someday. We have to keep them anonymous for now, but that doesn’t mean that we haven’t valued our partnerships with them and wish them the very best.

Carlisle Wide Plank Floors. As for up and coming projects, we’re looking forward to launching a blog next month called Surface for a New Hampshire-based hardwood flooring company called Carlisle Wide Plank Floors. The blog will have multiple authors and we’ve already met all of them and can say firsthand that they’re a great group of people! We’ll leave it at that for now, but there’ll be more news ahead once we’re up and running, so be sure to check back later in January.

HomeAire. We’ve also just launched our first client blog utilizing our new content services, air quality company HomeAire’s Clearing the Air blog, and you can read all about it in our previous entry.

For now, we’re excited to ring in the new year with some new endeavors, and continue help our current clients stay on the cutting edge of social media in their industries. As we develop more and more understanding of different niches and industries, we’re excited to see how we might be able to help similar companies in the future!

Tags: appistry, appistry blog, blogosphere, carlisle wide plank floors, corporate blogging, fashion blog, home aire, home aire blog, homeaire, homeaire blog, new scout clients, scout clients, scout corporate blogging services, scout services, spherion, spherion blog, spherion the big time, technology blog, true jeans, truejeans, two years of scout
Filed under: Blogs Developed By Scout, Social Media

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