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Want to See How Viral Marketing and Social Media Works?
I just came across The Break Up viral video ad skit, by way of Doug Karr at The Marketing Technology Blog. I think this video, the story it tells, and how it is now being told, and distribued is a brilliant living example of the power of viral marketing and social media.
The film is called The Break Up and it was produced in a collaboration between Geert Desager’s team at Microsoft Digital Advertising Solutions and Openhere, a Belgium based ad agency. Bravo Geert, what’s great about this little spot it that it puts all the buzz words like ‘conversation marketing’ and ‘social media’ and my favorite ‘the customer is in control’ into context. Thanks to you and Microsoft for moving the conversation miles forward.
According Geert, the "film" was inspired by a Business Week article by David Armano titled, It’s the Conversation Economy, Stupid. The article is another credible mainstream source that puts the shift in consumer behavior into context.
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