SCOUT Corporate Blogging Services

May 2007

Touching Memorial Day Tributes

Over the past few weeks I've noticed some very touching Memorial Day tributes to American War Veterans. Here's one that I've been drivng past on my way to work. On Friday, I stoped in to get a closer look and take a few pictures. The memorial is called Field of Flags and it was put up by members of the Unitarian Universalist Church in Westborough, MA. It's overwhelmingly sad to stand among these flags and realize that every one of the 3729 (as of May 33) represents a dead soldier and a living group of family and friends going through the pain of loss. Another sobering thougt is that the number is increasing all the time. Here's a link to the latest Department of Defense Casulity Fact Sheet.

While we're on the subject, here is a touching tribute to the troops with a special song by country singer Tim McGraw.

Tags: Afghanistan, field of flags, Iraq, Memorial Day, song, Tim McGraw, war casualties, youtube video
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Ghost Blogging Covered by Investor's Business Daily

For all you PR bloggers and blogging skeptics out there, please file this post under further proof that blogging can lead to a credible media citation and ROI. In my last blog post, I asked Should corporate blogs use ghostwriters?. A few weeks later a reporter, Tony Kontzer from Investors Business Daily called to request an interview with me. Last week this article titled Writing Blogs Can Be Hard, So Get 'Help' appeared in the online version of Investors Business Daily's technology section.  One more thing, the reporter actually quoted me correctly and gave me the last word in the story. Pretty cool ah?

Check out the story. Kontzer offers some reasons why companies start a blog and highlights the choices companies need to make when selecting who writes the content. The story presents some alternate view points (from Nancy McCord, Mary Gillen, Debbie Weil, and me) on the questions that surround why blogs can be an effective marketing tool for business and the use ghost bloggers.

Filed under: Blogging ROI, Blogging Strategy, Blogging Tools