SCOUT Corporate Blogging Services

A Metaphor for Blogging Etiquette

One of the ways I like to explain blogging and blogging etiquette to people is to think of the blogosphere as a huge cocktail party or networking event that includes clusters of people having enthusiastic conversations about every subject under the sun. The fact that this is happening 24/7 gives companies looking to develop relationships with target audience segments an unprecedented ability to search and identify the conversations, the participants, and influencers of the conversations that are relevant to their business. The two big mistakes that most markets make in evaluating the potential of the blogosphere are:

1. Thinking it’s something that can be mass marketed to.

2. Looking to quantify it in terms of an advertising unit

Can you mass market at a cocktail party? Marketing to bloggers is more about strategy. The best advices I can give to remember your networking party manners, If you want to converse at a cocktail party you don’t just barge in and stat talking, you stand there and listen and politely speak when you have something of value to add to the conversation. You gain credibility by following the discussion and adding value to it, not by hijacking it and shamelessly plugging your wares. 

Filed under: Blogging Tips

TrackBack

TrackBack URL for this entry:
http://www.scoutblogging.com/trackback/1749

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Name:

Email Address:

URL:

Remember personal info?

Comments: