SCOUT Corporate Blogging Services

Scout Wins 2006 Award of Merit for Spherion’s the Big Time from Society for New Communications Research

 For immediate release

Boston, MA, November 2, 2006 - Scout is pleased to announce that it is the recipient of the Society for New Communications Research 2006 Award of Merit in the Business Blog The Society’s awards program honors innovative organizations and professionals who are pioneering the use of social media (i.e., blogs, wikis, podcasts, collaborative tools and other forms of participatory communications) in the areas of marketing, public relations and advertising, politics, entertainment, academics, and community and cultural development. The award winners were announced at the Society’s inaugural awards gala at the Colonnade Hotel in Boston, Mass on November 1.

Scout, a corporate blogging service of Backbone Media was presented the award for creating The Big Time (http://www.spherion.com/careerblog). The blog is designed to generate brand awareness and organic search traffic for Spherion. The blog is a multi author blog that features content from Spherion’ CEO recruiters from the field and actual job candidates that interact with Spherion through an active comments section.

“Spherion’s The Big Time program exemplifies the mission of this awards program: the successful and innovative use of new communications solutions and social media practices to enhance communications and relationships,” commented Mike Manuel, SNCR Best Practices committee chairman.

Award nominations were submitted as case studies, and reviewed by a panel of ten judges, including SNCR research fellows, advisors, members of the SNCR Best Practices committee, vendor council members and representatives from the Society’s organizational affiliates. Awards of Merit and Awards of Excellence were presented in three categories, including: SNCR Professional Awards, honoring leading new communications thinkers, bloggers, journalists, citizen journalists and professional communicators; SNCR Academic Awards, recognizing leading work/research/studies from students and academic institutions; and the SNCR Business Awards, honoring organizations that are successfully adopting new communications models and leveraging them in innovative ways for business purposes.

The winning case studies are posted on the Society’s blog at www.newcommreview.com

About Spherion
Spherion Corporation (NYSE:SFN) is a leading recruiting and staffing company that provides integrated solutions to meet the evolving needs of companies and job candidates. As an industry pioneer for 60 years, Spherion has screened and placed millions of individuals in temporary, temp-to-hire and full-time jobs. Positions range from administrative and light industrial to a host of professions that include accounting/finance, information technology, engineering, manufacturing, legal, human resources and sales/marketing.

With approximately 650 locations in the United States and Canada, Spherion delivers innovative workforce solutions that improve business performance. Spherion provides its services to more than 8,000 customers, from Fortune 500 companies to a wide range of small and mid-size organizations. Employing 375,000 people annually through its network, Spherion is one of North America’s largest employers. To learn more, visit www.spherion.com. For up-to-date career tips and trends, visit Spherion’s career blog, The Big TimeSM, at www.spherion.com/careerblog.

About Backbone Media, Inc.
Founded in 1996, Backbone Media, Inc. was one of the first search engine optimization firms. As a pioneer in the field of SEO, Backbone has been helping companies improve search engine rankings, strengthen their web presence and increase Internet marketing ROI for over 10 years. Today, Backbone specializes in search engine marketing, web site design, web site application development and corporate blogging strategies. Backbone Media, Inc. is headquartered in Waltham, MA. For more information, please visit http://www.backbonemedia.com.

About the Society for New Communications Research
The Society for New Communications Research is a nonprofit 501(c)(3) global think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business and society. For more information, visit http://www.sncr.org or call (650) 331-0083.

ADDITIONAL INFORMATION & RESOURCES:
Scout Blogging Services – http://www.backbonemedia.com
Spherion The Big Time – http://spherion.com/careerblog/
Society for New Communications Research – www.sncr.org/newsite
SNCR Awards Program announcement – http://sncr.org/?p=40
Blogging and photos from awards event: NewComm Review – http://www.newcommreview.com

RSS FEED(S):
http://sncr.org/?feed=rss2
http://spherion.com/careerblog/index.xml
http://www.scoutblogging.com/index.xml

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