SCOUT Corporate Blogging Services

Scout Blogging Services Awarded For Best Search Engine Marketing Strategy At The 2006 Mitx Awards

Eleventh Annual Awards Celebrates New England’s Best Interactive Work

For Immediate Release

Boston, MA, November 8, 2006 — Scout, a blogging services of Backbone Media, Inc. has been selected as a winner in the category of best Search Engine Marketing Campaign for the 2006 MITX Awards for their work on Spherion’s Career Blog, The Big Time . The annual MITX Awards is the largest awards competition in the country that recognizes achievements in the development and implementation of interactive technologies. Winners were announced in 25 categories, including five “Best of” awards, at a ceremony attended by more than 800 industry professionals held on November 8th at the Boston Copley Place Marriott.

Backbone Media’s President, Stephen Turcotte said “We are thrilled that our efforts in creating and steering Spherion’s corporate blogging strategy are paying off and that the Mitx judging staff has recognized us for our unique approach to organic search engine optimization and brand building. Spherion is our first Scout client and we are grateful that their executive leadership has dedicated the support to make this project a success on so many levels.”

“This year’s award submissions showed the most impressive elevation of ambition in quality, functionality, creative and technological achievements we’ve seen to date,” said Kiki Mills, executive director of MITX. “These awards provide a forum to showcase the finalists and winners, and acknowledge the sophisticated work that is being created locally for nationally and internationally recognized brands.”

Entries were judged by over 100 industry professionals representing various disciplines including creative directors, designers, technologists, online media representatives, investors and business professionals.

The 2006 MITX Awards were sponsored by 24/7 Media, Adobe, Atlas Solutions, Backbone Media, DLA Piper, Doubleclick, Eyewonder, IBM, Miller Systems, PricewaterhouseCoopers LLP. The media partner was MIT’s Technology Review.

For the full list of winners, please visit www.mitxawards.org.

About Backbone Media, Inc.
Founded in 1996, Backbone Media, Inc. was one of the first search engine optimization firms. As a pioneer in the field of SEO, Backbone has been helping companies improve search engine rankings, strengthen their web presence and increase Internet marketing ROI for over 10 years. Today, Backbone specializes in search engine marketing, web site design, web site application development and corporate blogging strategies. Backbone Media, Inc. is headquartered in Waltham, MA. For more information, please visit www.backbonemedia.com.

About Scout Blogging Services
SCOUT is a service of Backbone Media, Inc.. Scout provides corporate bloggers tools, training and ongoing support to help them succeed at blogging. SCOUT helps companies assess their blogging potential, create a strategy and identify and train corporate bloggers. SCOUT also provides daily monitoring reports that help bloggers stay on top of the relevant online discussions, news and keywords. Scout finds the opportunities; companies stay focused on what’s most important—their message and unique voice. For more information, please visit www.scoutblogging.com .

About MITX
Established in 1996, MITX—the Massachusetts Innovation & Technology Exchange (MITX: “my-techs”) —is the industry and professional organization where technology, marketing and digital media intersect. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make meaningful business connections and exchange innovative leadership, management and technical ideas. With more than 60 events each year, MITX provides its members with the opportunity to promote their companies to targeted audiences. MITX events also provide a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, Mass. For more information please go to www.mitx.org.
# # # #

Filed under: Awards, Press

TrackBack

TrackBack URL for this entry:
http://www.scoutblogging.com/trackback/1600