Things to keep in mind as you work with the media.

In a recent post to the Schwartz Middleware blog titled The Golden Rule Applies to Media Interviews, experienced PR counselor (and new PR blogger) John Moran offers up some great advice for CEO’s and Marketing VPs who want to work with the media to gain coverage.

I mention this post to you for a few reasons. First, to make a prediction that John Moran’s blog will become a great point of insight for marketing and PR executives in the software industry. I’m already a big fan (envious) of John’s efficient, light and witty blogging style.

The second reason is to get in this shameless plug… Scout is currently working closely with Schwartz Communications (the 8th largest PR firm in the US) to develop a series of blogs focused on Schwartz’s eleven areas of high tech PR expertise. To date we have launched three industry blogs — the IT Security Blog Authored by Chuck Tanowitz, Healthcare IT Blog Authored by Shawn Whalen, and the Middleware Blog. There are also a few more industry blogs in the pipeline for later this fall. Stay tuned.

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Filed under: PR Tips

Posted by Stephen Turcotte on September 25, 2006 11:43 PM | | Comments (0) | TrackBacks (0)

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