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New Blogging Book: What No One Ever Tells You About Blogging and Podcasting

Here’s a new must have book for the corporate blogging and podcasting section of your corporate library. Ted Demopoulos, co author of Blogging for Business,  has released a new book about social media called What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People who Leverage the Power of The Blogosphere. Some of the "101 People” referred to in the title are well known leaders in the marketing and technology community (like Seth Godin and Gy Kawasaki) and some of them are “people” like (me).

When Ted told me about the book last year, I thought to myself “what a great concept”, then I broke into a cold sweat when I realized that he wanted me to actually write a few pages. I can’t wait to receive my copy to see what all the contributors said and how Ted and the publisher put it all together.

I called Ted today and asked him if he could do a quick inteview about the book.

Stephen Turcotte: So what are some of the most interesting or surprising insights you picked up in the process of writing this book?

Ted Demopoulos:  The most interesting thing was realizing that people have started using blogs and podcasts in the most interesting ways that I would have never thought of. This is probably just the beginning of a very empowering time for many people in terms of how they leverage blogs and podcasts in their daily business life. For example… A friend of mine is a career sales guy. He doesn’t blog, probably never will. He’s a really good salesman though — the type that you want selling you something when you’re actually interested in buying. He started using blogs as part of his pre meeting research. There’s no way he will go to a client meeting without searching the blogs for news. I would have never thought of that.

Ted Demopoulos:  Another example… There’s a company called Rightlook Automotive. They sell high end automotive reconditioning training and equipment. When the president figured out what podcasting was 8 - 12 months ago, he thought ‘this is perfect for my business’. Not the first business you would think of as being ripe for ROI from podcasting right? But think about it, Rightlook’s average new order is $25k - $35k. This is somebody starting a detailing business. They want as much information as possible. He started a reconditioning business podcast on subjects like Industry Opportunities and Professionalism in the Trade. Today He’ll get calls in the morning with big orders from prospects who spent the night listening to his podcasts. I would have never thought of that.

Ted Demopoulos:  The thing is great bloggers and podcasters can come from the most unexpected places. One guy who is one of the best writers I’ve ever run across is an unemployed factory worker.

Stephen Turcotte:  Thanks Ted.

The book now available for presale on Amazon, B&N & 800ceoread and will be "on the shelves" by Nov 1st.

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