SCOUT Corporate Blogging Services

SCOUT Launches First Client Blog - The Big Time a Spherion career blog

SCOUT Blogging is very proud to announce the launch of our first client blog — The Big Time, a Spherion career blog. It officially launched today with this press release titled Spherion Hits The Big Time with First-of-its-Kind Career Blog; Leading Staffing Firm’s CEO to be Among Regular Contributors and this post by Spherion’s CEO, Roy Krause.

I want to thank the leadership at Spherion for keeping with its tradition of being an innovator by recognizing and being the first corporation to engage SCOUT’s full package of corporate blogging services. For anyone that’s interested, the SCOUT service starts with a comprehensive Assessment of the blogging community and a suggested Strategy that’s tied with company marketing, PR, thought leadership and SEO goals. Then SCOUT provides Creative, Messaging, Design, Development Blog Hosting and most importantly, ongoing Blog Monitoring, Blogger Relations Consulting and daily SCOUT Reports that highlight blog posting and commenting opportunities. The clients are required to write their own blog posts and comments.

At this point, the SCOUT Corporate Blogging service has been in development for over 18 Months. It’s very satisfying to launch a blog so we can FINALLY get to the REAL VALUE of SCOUT, which is helping our clients become great bloggers. Without getting too sentimental here, I have to deeply thank all the members of Backbone and the SCOUT team for rising to the challenge of launching this blogging services company while maintaining a successful and busy SEO and website development agency. David Neuman, Kristine Monroe, Dave Naggar, Eben Bathalon, Steve Abramowitz, Ryan Mulloy, Olga Krivchenko, and especially John Cass and Magen Dickinson. Thank you for making the launch of our inaugural corporate blog something we can all be proud of.

So far the site has been received well by career industry bloggers. Here are a few links to related blog posts as of 8/15/06

1. Jim Durbin from StlRecruiting wrote a nice post listing the things we did right and this after the column titled "Things they did wrong : Um, so far, nothing is wrong…." You can’t pay for that kind of blogging. Thanks Jim :)

2. Jim Durbiin also posted this on an other blogRecruiting.com Check out Jim’s post. He wrote some some more nice things about Spherion’s new blog and continued with "Spherion is not the first staffing firm to have a blog (Volt was first), but they certainly seem to be the first to take it seriously enough to promote it and pitch it is as part of their long-term marketing strategy. " Thanks Jim, We’ll take that as our second thumbs up in a row. Ok, Ok, enough with the mushy stuff and the self-congratulations. We thank Jim for his early recognition and kindness, but we also welcome critical or constructive suggestions from anyone in the blogosphere who has any ideas or suggestions for making The Big Time even better.

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Filed under: Blogging Strategy, Blogs Developed By Scout, New Communications, Product Development

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