Marketing People of Albany New York: Network and Learn about SEO

I’m really looking forward to a speaking next month (May 11th 2006) at the New York Capital Region Chapter of the American Marketing Association. They have graciously asked me to come out and speak with them about SEO Blogging and Podcasting. The event is dubbed Tag it. Blog it. Podcast it. And reap the rewards. If you are planning to attend this marketing event, I invite you to start firing your questions at me. I’ve also listed a few questions for you at the bottom of this post.

If you’re going to be in the Albany NY area on May 11th, please stop in and say hello. Here’s a taste of the areas that I will cover during the 1.5 hours session.

1) Why (and how) your web site can be a great source of new business

  • Most buyers use search engines (Google or Yahoo) to find new products and services
  • Most forms of advertising are an interruption. Exception… searchers are actively seeking information.

2) Three keys to successful search engine marketing

  • Relevant content - provide your visitors with a wealth of info pertaining the keywords and phrases that they are most likely to use in a search
  • High quality links - links are like votes , develop backlinks from high quality related websites
  • Index-ability - make sure your website is assessable to search engines

3) How corporate blogging can improve your search engine rankings

  • Blogs are great for search engine rankings but the way to get the SEO benefits is by becoming a great blogger
  • How to become a great blogger
  • Analyze your company’s blogging opportunity
  • Monitor what others are saying about your business or industry
  • Monitor the blogs and bloggers that are attracting your audience and add to the conversation.

4) What is podcasting

  • example of a podcast

Questions for the audience:

  • When you search do you tend to click on the sponsored ads or the organic listings? Do you know the difference?
  • How do you begin your research into a big purchase (personal or business related)?
  • Have you considered corporate blogging as a possible strategy for your business? If yes why have you chosen to pursue or not to pursue blogging as a business strategy?
  • Do bloggers influence your industry?
  • Can you name any of the blogs that are popular in your industry?
  • Do you or any members of your immediate family own an Ipod?

Tags:
Filed under: Search Engine Optimization

Posted by Stephen Turcotte on April 18, 2006 5:22 PM | | Comments (2) | TrackBacks (0)

Comments

Yes, I know the diff btn. organic and paid listings. Of course, I research big purchase items on the Net. Yes, we've considered a corporate blog and if we weren't so busy helping other people set up blogs, we'd probably have our own by now. No, I don't follow industry blogs. No need too with all the ezines I subscribe to from ClickZ, your group, etc. No I don't own an Ipod. I can live without sound 24*7.

Posted by: Peter Pollak | May 3, 2006 8:27 PM

Hi Peter, thanks for being a sport and responding to my list of questions. That's great that you're helping companies setup up some blogs. How's that going? I hope to see you at the luncheon this Thursday.

Posted by: Stephen Turcotte | May 8, 2006 10:20 AM

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