Categories
- Awards
- Blogging ROI
- Blogging Strategy
- Blogging Tips
- Blogging Tools
- Blogs Developed By Scout
- CEO Bloggers
- FAQ
- Fighting Spam
- New Communications
- PR Tips
- Podcasts
- Product Development
- Search Engine Optimization
- Search Engine Strategies
- Social Media
- Viral Marketing
Blog Roll
- Blogging For Business
- For Immediate Release
- DM News Blog
- Will McInnes' Weblog
- Backbone Corporate Blogging Survey
- Spherion Career Blog - The Big Time
- ConverStations
- MarkSu's .NET Blog
- Thoughts on Computing
- True Jeans - True Life
- Not Just Java
- The Marketing Technology Blog
Archive
- February 2008
- January 2008
- December 2007
- October 2007
- August 2007
- June 2007
- May 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
Community
Books
Search
Subscribe to this Blog
Recent Blog Posts
- Scout Blogging and SEO Client Destined for Mega-Millions According to Donny Deutch
- Scout Launches New Corporate blog for Carlisle Wide Plank Floors
- Reflections on our Second Year as a Strategic Blogging Service
- Announcing a New Blog for Living Greener and Cleaner
- How Blogging Can Get You Press Coverage
- How can I drive more traffic to my blog?
- Signs of a Tipping Point for Corporate Participation in Social Media
- One Way to Explain a Corporate Social Media Strategy
- Negative Blog Comments: How to prepare for and handle a bad Consumer Generated Media Thread
- Want to See How Viral Marketing and Social Media Works?
Recent Comments
- Douglas Karr on Ghost Blogging Covered by Investor's Business Daily
- Lillie Ammann on Should corporate blogs use ghostwriters?
- Brian Edwards on Why aren't more companies blogging by now?
- Dee Rambeau on Why aren't more companies blogging by now?
- Stephen Turcotte on Why aren't more companies blogging by now?
- Ted Demopoulod on Can Viral Marketing Succeed Without Luck?
- Jim Durbin on SCOUT Launches First Client Blog - The Big Time a Spherion career blog
Scraper No Scraping - Idea for Fighting Plagiarism for Google or Microsoft R&D
Thanks to Barry Campbell, for highlighting this very disturbing article by Lee Gomes in today’s WSJ, titled Writer Creates ‘Original Content’ But Is in for a Surprise.
It talks about how shady firms are paying writers to plagiarize from multiple websites. The plagiarism, or scaping is done to produce search engine optimized content for better rankings. Gomes points out that search engines are responsible for inciting this riot, just like a TV cameraman in a crowd. Search engines are being fooled; but getting richer? Ultimately the real content originators and the advertisers are the ones paying the price. It’s a problem and it needs to be stopped or curtailed.
Here’s an idea for combating plagiarism online. Invent some kind of license tag, or beacon that identifies and recognizes a content originator and tracks future iterations. When content is published with this beacon, it pings the search engines and says here’s some new content by a trusted source. Any new text published on the web using all or parts of the text would then get published to an inbox managed by the Content Originator of that text. The inbox would allow the CO to self-police their content and report alleged cases of plagiarism back to the engine. In cases where there is a possible violation, there should be some kind of escalation procedure to notify the alleged offender to either dispute or remove the offending content. The stick could be some kind of penalization for the domain or IP address. Hey, Google PR Department, if you’re listening to blogs, this might be just the thing to make us COs happy and possible take the sting off of the whole caving into China thing.
My daughter watches Dora The Explorer. Dora and Boots say “Swiper no swiping” to Swiper the Fox. Most of the time the fox goes off with his tail between his legs saying “oh man”. Too bad we can’t just say “Scraper no scapping”, to the scarapers.
Tags:
Filed under: Fighting Spam
Posted by Stephen Turcotte on March 7, 2006 8:44 PM | Permalink | Comments (1) | TrackBacks (0)
TrackBack
TrackBack URL for this entry:
http://www.scoutblogging.com/trackback/496


As I've said before elsewhere, such a system already exists. Much of it is still in the works, but take a look at this article on ESBNs (Now called ESNs on Numly.com). Though it doesn't have all of the tracking functions you requested at the time, most of them are iun the works and one can already do a search for the unique ESN to locate other uses of a work.
http://www.plagiarismtoday.com/?p=166
And yet another service exists for tracking reuse of RSS feed. Feedburner has redone their stat system to idenfity ?Uncommon Uses? of a work.
http://www.plagiarismtoday.com/?p=183
Very handy stuff.
Maybe this will help you out some.
PS: Sorry about linking to my own site. I just know that i can trust my own articles to be at least somewhat accurate. I hate spreading misinformation.
Posted by: Jonathan Bailey | March 9, 2006 11:17 PM