A promising week for a new corporate blogging service

Have you ever launched a product or service before? It’s a lot of fun and it’s also a bit scary. I think it must be like a rocket scientist waiting to see their rocket clear the launch pad. It’s also like showing your baby to the world for the first time. That’s what it’s been like for us this week here at the Search Engine Strategies conference in New York. Tuesday was our official launch day and I have to say it was a big success. By that I mean, our brand new trade show booth looked great, all of our materials were ready, we had a great location and we got lots of leads and positive feedback.

The Backbone Media / Scout corporate blogging team - left to right - Steven Abramowitz, Kristine Munroe, Stephen Turcotte, Olga Krivchenko, John Cass

The trade show floor opened at 9 and by 10:30 there was a sea of people at our booth speaking with my team and I and offering very positive feedback about our little baby. That morning was the peak of the traffic but throughout the show, we had a steady stream of marketers, advertisers and bloggers coming to the booth, to pick up our brochure, our corporate blogging tips and to understand what SCOUT is all about.

Robert Scoble

A couple of special moments happened during the first day. Robert Scoble stopped by our booth to check out SCOUT. We talked about SCOUT, and about the need for blogging to be strategic, and about blogging challenging the very psyche and culture of an organization. Robert connected it with a section of the book he wrote with Shel Israel titled Naked Conversations. There is a section of the book that talks about poking at the corporate membrane. Robert stayed and chatted for a while. Luckily, we had an IRiver and a digital camera handy and we were able to capture the moment. The team and I have been developing what we believe is a realistic and achievable approach to successful blogging for quite some time. It was very gratifying to hear some positive feedback from a legend in the industry.

Constantin Basturea and John Cass

Later in the day we were also visited by Constantin Basturea. It was also an honor to meet Constantin in person. John Cass is a huge fan, and they went on talking for quite a while.

Stephan Spencer and Adrian Courtenay

Another blogging advocate that I admire, Stephan Spencer, stopped in to say ‘hello’ along with one of his blogging clients, Adrian Courteny, Founder and CEO of DM News and co-author of the DM News Blog.

Feeling good about the lift off. It was a fun and exciting week.

Filed under: Search Engine Strategies

Posted by Stephen Turcotte on March 1, 2006 9:30 AM | | Comments (0) | TrackBacks (0)


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