SCOUT Corporate Blogging Services

Scout Launches Today At The Search Engine Strategies Conference In New York

We launched the Scout Corporate blogging service today at the Search Engine Strategies Conference in New York. Backbone Media is ten years old this February, so it only seems fitting that Stephen Turcotte, the President and founder of Backbone Media, Inc. launch Backbone`s blogging service at the SES Conference. In 1996 there was not very much of a search business, and Backbone was an early pioneer in the search industry.

I worked with Stephen Turcotte over the summer on the Backbone Corporate blogging Survey in an effort to demonstrate the value of corporate blogging. After conducting the study Stephen came up with the idea that having enough time is the issue in blogging. And that if a company was going to have the time to blog a company would really need help in learning how to become a really effective blogger and have the type of reports that provided a good analysis of their industry. Scout will provide both analysis of a company`s blog community through Scout intelligence reports and the training on how to blog effectively.

Scout is a combination of blogging, PR and SEO strategies, all with the aim of giving our client`s the ability to be effective corporate bloggers. Scout`s primary focus is on giving our clients the tools to become effective bloggers, rather than blogging for the client.

This Scout blogging blog will be Backbone`s product development blog, we will look for feedback and ideas from peers and customers in the industry on the Scout service, as well as providing content related to corporate blogging.

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